If I only needed the file encryption capability for myself, I would use your AxCrypt Version 2. However, my use case may be slightly different from most of your users.
I work with several non-profit groups and often need to communicate with people who are not very computer literate. With AxCrypt V.1 I can encrypt and zip-up the files, and recipients can unzip and execute the self-decrypting files (with an agreed-upon password of course) without having to install another program on their machine. The files that I send, such as treasurer’s reports or bank statements, can be sensitive but are not really top secret. The security of this approach is quite adequate for our needs, and I am very reluctant to ask folks to install AxCrypt on their machines.